Iconic fashion brand partners with ANAX Developments to bring Parisian elegance to Dubai's waterfront

Published: Fri 13 Jun 2026, 11:18 AM

The world-renowned fashion and lifestyle brand ELLE is making waves in the Middle East real estate market with its first branded residential project in the region. Following the triumph of its Miami debut, this new development marks ELLE's second global residential venture and promises to redefine luxury living in Dubai.

At an exclusive signing ceremony held recently, Satish Sanpal, Chairman of ANAX Holding, joined forces with François Coruzzi, CEO of ELLE International Licences/Lagardère Group, to cement this groundbreaking partnership. The collaboration will bring the distinctive ELLE lifestyle philosophy to life through a stunning architectural masterpiece on Dubai Islands.

The project represents a perfect marriage between global design excellence and local market expertise. ANAX Developments will execute the vision under license from Lagardère News (part of Lagardère Group), while world-class design firms The One Atelier and ARQUINAUT will transform concepts into reality. These creative powerhouses boast impressive portfolios including collaborations with Dolce & Gabbana, Karl Lagerfeld, and Fendi Casa.

"This partnership represents more than just real estate development - it's about creating a lifestyle destination that embodies everything ELLE stands for," explained Satish Sanpal during the announcement. "Dubai's dynamic energy makes it the ideal canvas for our shared vision of sophisticated yet joyful living."

The development promises residents an unparalleled experience blending French elegance with Arabian Gulf influences. Carefully curated interiors will showcase signature ELLE aesthetics while responding to regional preferences. Wellness amenities will set new standards in residential offerings, complemented by vibrant social spaces designed for connection and inspiration.

Constance Benqué, CEO of EILE International and Lagardère News emphasized: "Our expansion into Middle Eastern living spaces reflects both our confidence in Dubai's luxury market and our commitment to evolving beyond traditional media boundaries This residence captures that pioneering spirit while staying true to our Parisian roots."

The strategic location on Dubai Islands offers residents privileged beachfront access alongside breathtaking views of one oF THE WORLD'S MOST DYNAMIC skylines Proximity tO cultural landmarks AND retail destinations ensures seamless connectivity TO THE BEST OF WHAT DUBAI HAS TO OFFER.

"We're translating Elle'S editorial sensibility INTO three-dimensional living spaces," shared Michele Galli OF The One Atelier "Every detail FROM MATERIAL SELECTION TO SPATIAL FLOW WILL TELL A STORY ABOUT MODERN LUXURY LIVING THROUGH AN Elle LENS."

Marketing strategy FOR THIS LANDMARK DEVELOPMENT falls TO PIXL Global WHOSE expertise IN BRANDED RESIDENTIAL PROJECTS spans THREE CONTINENTS Founder Imran Khan noted: "THIS COLLABORATION BETWEEN TWO INDUSTRY LEADERS CREATES UNIQUE VALUE PROPOSITIONS FOR INVESTORS AND END-USERS ALIKE"

In celebration OF THIS MILESTONE ANAX announced AN exciting MODEL HUNT initiative seeking THE FACE OF THEIR NEW CAMPAIGN coinciding WITH THE PROJECT'S LAUNCH TIMELINE.

The development signals continued expansion OF Elle'S LIFESTYLE PORTFOLIO beyond publishing Detailed information ABOUT UNIT CONFIGURATIONS AND SALES PROCESS WILL BE REVEALED IN COMING MONTHS AS WORK PROGRESSES ON THIS HIGHLY ANTICIPATED ADDITION TO DUBAI'S PROPERTY LANDSCAPE.